Reallocate the ₹50,000 weekly ad budget
From: Priya Nair, Head of Insights
Weekly performance is below. We currently split ₹50,000 equally across three channels.
Send me a memo (120 to 250 words): how would you reallocate next week, and why? Remember: conversions pay the bills, not clicks.
| Channel | Spend (₹) | Clicks | CPC (₹) | Conversions | Cost / conv. |
|---|---|---|---|---|---|
| 16,667 | 9,800 | 1.70 | 118 | ₹141 | |
| Google Search | 16,667 | 4,100 | 4.07 | 196 | ₹85 |
| 16,666 | 7,200 | 2.31 | 64 | ₹260 |